Logo / Guidelines / Identity / Signage / Packaging
Piedmont Pennies
The company history of Piedmont Pennies™ showcases the entrepreneurial journey of Becca, who is driven by her passion and the recipe passed down from her grandmother. Initially starting as a small operation in her kitchen in North Carolina, the business has grown far beyond her expectations. This growth led Becca to seek a new logo and identity that would remain connected to its origins while opening up possibilities nationwide.
The design process for the new logo and brand identity of Piedmont Pennies™ focused on capturing the essence of the product, which is a cheese cracker, as well as its home state, North Carolina. The color palette plays a significant role in achieving this. Oranges and blues, inspired by the product itself and the state's association, were chosen to represent the brand visually. The combination of these colors creates a visually appealing and powerful logo.
To further emphasize the origins of the brand, the logo incorporates the outline of the state. This element serves as a visual reminder of the company's roots in North Carolina, adding depth and significance to the design. The typography used in the logo is kept simple and clean, allowing for easy readability and instant recognizability. The choice of a clean, soft script adds a touch of elegance and warmth to the overall design.
In addition to the main logo, supporting marks were created to ensure a cohesive and beautiful identity in any possible scenario. These supporting marks complement the main logo and can be used in different contexts or applications. They contribute to the overall brand recognition and consistency, enhancing the brand's visual identity.
Overall, the design process for Piedmont Pennies™ focused on creating a visually appealing and powerful logo that represents the product and its North Carolina origins. The choice of colors, typography, and supporting marks were carefully considered to achieve a cohesive and recognizable brand identity that stays true to its roots while also embracing the potential for nationwide growth.
Done in collaboration with Thompson & Prince.