Dark Root Barbershop
Dark Root Barbershop
Dark Root Barbershop, nestled in the Allentown neighborhood of Pittsburgh, Pennsylvania, has been an integral part of the local community since 2019. Dedicated primarily to serving male clientele, the barbershop has fostered a remarkable sense of community and passion. What started as a modest operation in a garage has now flourished into a thriving business situated in a prominent location within an up-and-coming neighborhood. The growth has been remarkable, with a significant expansion of the team and an influx of clients. This success is attributed to their incredible commitment to delivering personalized and professional service.
Through a cohesive and visually striking brand identity, Dark Root Barbershop is poised to further solidify its presence as a trusted and beloved establishment within Pittsburgh.
Logo / Guidelines / Packaging / Apparel / Stationary
To reflect the essence of the business, the brand identity process was centered around the concept of "roots." The root elements not only connect to the name of the barbershop but also evoke a sense of deep-rootedness within the community. A sophisticated dark color palette was chosen to exude a luxurious feeling and appeal to the tastes of their clients.
To showcase the versatility of the new brand identity, a range of mockups was developed. These visual explorations encompassed various applications such as packaging, apparel, and stationery. By incorporating the identity elements in a stylish and easily comprehensible manner, these mockups presented different possibilities for expanding the barbershop's branding efforts. Furthermore, these applications serve as avenues for generating additional revenue streams and enhancing local recognition within their community.
