South Block Juice Co
South Block Juice Co
South Block Juice Co is more than just a juice bar. Offering a diverse range of products like acai bowls, take-home kits, and convenient grab-and-go items, they have become a go-to destination for health-conscious individuals. With their recent expansion to over 12 stores, the company sought a brand identity that would embody simplicity and cleanliness, reflecting their values consistently across all locations.
In response to their needs, I crafted a clean and modern aesthetic for their brand identity. By choosing this approach, we ensured that customers can easily recognize and connect with the brand, regardless of their location within the tri-state area.
Logo / Guidelines / Social Media / Packaging / Stationary / Apparel
While maintaining a bold green color that was already associated with the brand, we introduced new typefaces to refresh the overall look while preserving brand recognizability. To provide versatility, we developed an evolving pattern and created a multitude of secondary logo variations. These elements can be combined to produce a virtually limitless array of designs.
To showcase the potential of the new identity, I also explored various applications such as social media, stationary, apparel, and package design. These examples demonstrate how the brand's new visual language can be effectively integrated across different mediums, expanding its impact and engagement with the target audience.
